Trump plays ‘starring role’ in latest Liberal and Conservative ads
New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between now and when a new Liberal leader is chosen, says former Liberal PMO staffer Dan Arnold.
Liberals unveil their vision for CBC/Radio-Canada’s future as looming snap election jeopardizes their plans
Heritage Minister Pascale St-Onge says it’s important to complete her mandate, but Carleton journalism professor Chris Waddell says he’s ‘not sure this will survive much longer than the announcement.’
Third-party Protecting Canada goes on $4M TV ad attack targeting Conservative leader’s record on pensions, dental care
Spokesperson Megana Ramaswami says the third-party campaign hopes to ‘open voters’ eyes’ to what a Poilievre led-government may bring as federal progressive parties dither.
Vying for viral: Liberals need authenticity to bridge digital divide with Tories, says online marketing strategist
As they fight for votes, Liberals can no longer rely on ‘polished, top-down’ TV ads to compete with the Conservatives’ ‘organic online long game,’ says EOK Consults’ Harneet Singh.
Grits’ ad-buy boost briefly overtakes Tories, but strategists say ‘spray-and-pray’ tactics will need recalibrating
In the final weeks of November, the Liberals shrunk their Meta ad-spend margin compared to the Conservatives to just over $50,000.
The Liberals’ greatest communication failure
How poor messaging on carbon pricing undermined Justin Trudeau’s climate agenda.
‘Get election ready’: Liberals, Conservatives target base with early election warnings in Facebook ads
The efforts made to reach supporters with a message that an election could come at any time reflects the more unpredictable nature of this Parliament since the fall sitting began.
‘They want to be everywhere right now’: Conservatives go big with ‘full suite’ of election-ready social media ads
Grit strategist Greg MacEachern says the Liberals may have ‘missed the boat’ on defining Pierre Poilievre, allowing the Conservatives to succeed in a messaging vacuum.
Conservative Facebook ads reach out to Chinese-Canadians as Liberals take local approach to budget sales pitch
The Tories are running ads about supervised consumption sites in Ontario and British Columbia on Facebook and Instagram. Meanwhile, individual Liberal MPs are advertising from their own pages about budget initiatives.
Feds doing terrible job of communicating climate policies: Toronto reader
Re: “The Liberals are paying the price for timid Government of Canada advertising,” (The Hill Times, Jan. 31). Éric Blais is so right: the federal government has done a terrible job of communicating its climate policies to the point that taxpayers who come out ahead financially have been easily led to believe that they are […]
