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Gerry Nicholls

Gerry Nicholls is a communications consultant.

The power of photo-ops

  • Doug Ford's photo-op may have been a silly and overly theatrical stunt, but as someone once said, 'if it’s stupid but works, then it
Opinion | BY GERRY NICHOLLS | October 13, 2025
Ontario Premier Doug Ford pours Crown Royal Canadian whisky on the ground in protest of Diageo's plans to shut down its local Crown Royal bottling plant in Amherstburg, Ont., and move jobs south of the border on Sept. 2, 2025. Screen shot courtesy of Global News

The power of photo-ops

Opinion | BY GERRY NICHOLLS | October 13, 2025
  • Doug Ford's photo-op may have been a silly and overly theatrical stunt, but as someone once said, 'if it’s stupid but works, then it

The power of photo-ops

Opinion | BY GERRY NICHOLLS | October 13, 2025
  • Doug Ford's photo-op may have been a silly and overly theatrical stunt, but as someone once said, 'if it’s stupid but works, then it
Ontario Premier Doug Ford pours Crown Royal Canadian whisky on the ground in protest of Diageo's plans to shut down its local Crown Royal bottling plant in Amherstburg, Ont., and move jobs south of the border on Sept. 2, 2025. Screen shot courtesy of Global News

Differences emerge in base politics

  • Until their respective political circumstances change, Canada’s political parties will be heading down different strategic paths. 
Opinion | BY GERRY NICHOLLS | October 6, 2025
Prime Minister Mark Carney, left, and Conservative Leader Pierre Poilievre. The two parties are currently pursuing a different kind of communication strategy to reflect political circumstances, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin

Differences emerge in base politics

Opinion | BY GERRY NICHOLLS | October 6, 2025
  • Until their respective political circumstances change, Canada’s political parties will be heading down different strategic paths. 

Differences emerge in base politics

Opinion | BY GERRY NICHOLLS | October 6, 2025
  • Until their respective political circumstances change, Canada’s political parties will be heading down different strategic paths. 
Prime Minister Mark Carney, left, and Conservative Leader Pierre Poilievre. The two parties are currently pursuing a different kind of communication strategy to reflect political circumstances, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Joey Sabourin

For Carney, it’s all about the economy

  • Mark Carney realizes that, for the average voter, economics trumps everything else, including the environment. But he has his work cut out for him.
Opinion | BY GERRY NICHOLLS | September 29, 2025
Mark Carney
Mark Carney
Prime Minister Mark Carney announced the Build Canada Homes project in Nepean, Ont., on Sept. 14, 2025. The Hill Times photograph by Andrew Meade

For Carney, it’s all about the economy

Opinion | BY GERRY NICHOLLS | September 29, 2025
  • Mark Carney realizes that, for the average voter, economics trumps everything else, including the environment. But he has his work cut out for him.

For Carney, it’s all about the economy

Opinion | BY GERRY NICHOLLS | September 29, 2025
  • Mark Carney realizes that, for the average voter, economics trumps everything else, including the environment. But he has his work cut out for him.
Mark Carney
Prime Minister Mark Carney announced the Build Canada Homes project in Nepean, Ont., on Sept. 14, 2025. The Hill Times photograph by Andrew Meade

Revenge of the Blue Liberals

  • If Carney moves too far to the right, especially on environmental issues, he risks alienating his own political base and possibly creating a rift
Opinion | BY GERRY NICHOLLS | September 22, 2025
Prime Minister Mark Carney announced the Build Canada Homes Project in Nepean, Ont., on Sept. 14, 2025. The Hill Times photograph by Andrew Meade

Revenge of the Blue Liberals

Opinion | BY GERRY NICHOLLS | September 22, 2025
  • If Carney moves too far to the right, especially on environmental issues, he risks alienating his own political base and possibly creating a rift

Revenge of the Blue Liberals

Opinion | BY GERRY NICHOLLS | September 22, 2025
  • If Carney moves too far to the right, especially on environmental issues, he risks alienating his own political base and possibly creating a rift
Prime Minister Mark Carney announced the Build Canada Homes Project in Nepean, Ont., on Sept. 14, 2025. The Hill Times photograph by Andrew Meade

Carney’s Trump problem

  • By putting his elbows down, Mark Carney could end up paying a political price. 
Opinion | BY GERRY NICHOLLS | September 15, 2025
U.S. President Donald Trump, left, meets with Canadian Prime Minister Mark Carney in the White House on May 6, 2025. Trump seems to view other countries almost as if they were his subjects, meaning he thinks they should put the economic needs of America first, even if they must pay a price. Photograph courtesy White House photographer Daniel Torok

Carney’s Trump problem

Opinion | BY GERRY NICHOLLS | September 15, 2025
  • By putting his elbows down, Mark Carney could end up paying a political price. 

Carney’s Trump problem

Opinion | BY GERRY NICHOLLS | September 15, 2025
  • By putting his elbows down, Mark Carney could end up paying a political price. 
U.S. President Donald Trump, left, meets with Canadian Prime Minister Mark Carney in the White House on May 6, 2025. Trump seems to view other countries almost as if they were his subjects, meaning he thinks they should put the economic needs of America first, even if they must pay a price. Photograph courtesy White House photographer Daniel Torok

Poilievre needs issues that cut

  • To win the next election, the Conservative leader doesn’t have to be liked; he just needs to get people to agree with him.
Opinion | BY GERRY NICHOLLS | September 8, 2025
In order to escape the political box in which Conservative Leader Pierre Poilievre finds himself, he needs to find issues that will galvanize his base and also divide Liberals, Gerry Nicholls writes. The Hill Times photograph by Andrew Meade

Poilievre needs issues that cut

Opinion | BY GERRY NICHOLLS | September 8, 2025
  • To win the next election, the Conservative leader doesn’t have to be liked; he just needs to get people to agree with him.

Poilievre needs issues that cut

Opinion | BY GERRY NICHOLLS | September 8, 2025
  • To win the next election, the Conservative leader doesn’t have to be liked; he just needs to get people to agree with him.
In order to escape the political box in which Conservative Leader Pierre Poilievre finds himself, he needs to find issues that will galvanize his base and also divide Liberals, Gerry Nicholls writes. The Hill Times photograph by Andrew Meade

Doug Ford’s political nihilism

  • The Ontario premier seems to lack any ideological connection to his political base. Although his approach to politics might come across as supremely cynical,
Opinion | BY GERRY NICHOLLS | September 1, 2025
Ontario Premier Doug Ford is so detached from any ideological moorings that he’ll even attack his own base if he thinks it will help him score political points, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Doug Ford’s political nihilism

Opinion | BY GERRY NICHOLLS | September 1, 2025
  • The Ontario premier seems to lack any ideological connection to his political base. Although his approach to politics might come across as supremely cynical,

Doug Ford’s political nihilism

Opinion | BY GERRY NICHOLLS | September 1, 2025
  • The Ontario premier seems to lack any ideological connection to his political base. Although his approach to politics might come across as supremely cynical,
Ontario Premier Doug Ford is so detached from any ideological moorings that he’ll even attack his own base if he thinks it will help him score political points, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

De Gaulle’s ‘Vive le Quebec libre!’ haunts Canada

  • The “us versus them” mentality is baked into Quebec’s political psyche. With all the uncertainty in today's world, it’s not hard for Quebec’s separatist-minded
Opinion | BY GERRY NICHOLLS | August 25, 2025
Quebec's nationalist spirit seems to be stirring, as seen by the pro-sovereigntist Parti Québécois' lead in provincial polls and their win in three recent byelections, writes Gerry Nicholls. Photograph courtesy of Wikimedia Commons

De Gaulle’s ‘Vive le Quebec libre!’ haunts Canada

Opinion | BY GERRY NICHOLLS | August 25, 2025
  • The “us versus them” mentality is baked into Quebec’s political psyche. With all the uncertainty in today's world, it’s not hard for Quebec’s separatist-minded

De Gaulle’s ‘Vive le Quebec libre!’ haunts Canada

Opinion | BY GERRY NICHOLLS | August 25, 2025
  • The “us versus them” mentality is baked into Quebec’s political psyche. With all the uncertainty in today's world, it’s not hard for Quebec’s separatist-minded
Quebec's nationalist spirit seems to be stirring, as seen by the pro-sovereigntist Parti Québécois' lead in provincial polls and their win in three recent byelections, writes Gerry Nicholls. Photograph courtesy of Wikimedia Commons

Fixing our social media problem

  • In my view, more funding of local news or the regulation of 'Big Tech' won’t really help either journalism or democracy. 
Opinion | BY GERRY NICHOLLS | August 18, 2025
Media
Media
Reporters file their stories at the Conservative Party's event at the Rogers Centre on election night April 28, 2025. The Hill Times photograph by Sam Garcia

Fixing our social media problem

Opinion | BY GERRY NICHOLLS | August 18, 2025
  • In my view, more funding of local news or the regulation of 'Big Tech' won’t really help either journalism or democracy. 

Fixing our social media problem

Opinion | BY GERRY NICHOLLS | August 18, 2025
  • In my view, more funding of local news or the regulation of 'Big Tech' won’t really help either journalism or democracy. 
Media
Reporters file their stories at the Conservative Party's event at the Rogers Centre on election night April 28, 2025. The Hill Times photograph by Sam Garcia

Embracing pragmatism isn’t the answer for Poilievre

  • In my view, if Pierre Poilievre is going to win, he’ll do so not by copying Mark Carney’s pragmatism, which would mean fighting him
Opinion | BY GERRY NICHOLLS | August 7, 2025
Conservative Leader Pierre Poilievre at the opening of the Calgary Stampede on July 4, 2025. Photograph courtesy of X/Pierre Poilievre

Embracing pragmatism isn’t the answer for Poilievre

Opinion | BY GERRY NICHOLLS | August 7, 2025
  • In my view, if Pierre Poilievre is going to win, he’ll do so not by copying Mark Carney’s pragmatism, which would mean fighting him

Embracing pragmatism isn’t the answer for Poilievre

Opinion | BY GERRY NICHOLLS | August 7, 2025
  • In my view, if Pierre Poilievre is going to win, he’ll do so not by copying Mark Carney’s pragmatism, which would mean fighting him
Conservative Leader Pierre Poilievre at the opening of the Calgary Stampede on July 4, 2025. Photograph courtesy of X/Pierre Poilievre

The NDP’s fundraising problem

  • Things are dreary for the NDP, which makes it extremely difficult for the party’s fundraisers to convince donors to generously open their wallets. It’s hard
Opinion | BY GERRY NICHOLLS | August 4, 2025
Then-NDP leader Jagmeet Singh, left, and NDP MP Don Davies on the Hill on May 21, 2024. Singh resigned as party leader after he lost his own seat and the party was reduced to seven seats from 24 seats in the House in the April 28, 2025, federal election. Davies is now the interim leader. The Hill Times photograph by Andrew Meade

The NDP’s fundraising problem

Opinion | BY GERRY NICHOLLS | August 4, 2025
  • Things are dreary for the NDP, which makes it extremely difficult for the party’s fundraisers to convince donors to generously open their wallets. It’s hard

The NDP’s fundraising problem

Opinion | BY GERRY NICHOLLS | August 4, 2025
  • Things are dreary for the NDP, which makes it extremely difficult for the party’s fundraisers to convince donors to generously open their wallets. It’s hard
Then-NDP leader Jagmeet Singh, left, and NDP MP Don Davies on the Hill on May 21, 2024. Singh resigned as party leader after he lost his own seat and the party was reduced to seven seats from 24 seats in the House in the April 28, 2025, federal election. Davies is now the interim leader. The Hill Times photograph by Andrew Meade

Musk versus Goliath

  • Musk’s America Party lacks a regional base, it doesn’t represent a defined demographic group, and its ideology is vague.  But new parties in the United
Opinion | BY GERRY NICHOLLS | July 28, 2025
Elon Musk
Elon Musk
Elon Musk, pictured at the Kennedy Space Centre on May 30, 2020, was born in South Africa, meaning, according to the U.S. Constitution, he can’t run for president.  Photograph courtesy of NASA HQ PHOTO/Flickr

Musk versus Goliath

Opinion | BY GERRY NICHOLLS | July 28, 2025
  • Musk’s America Party lacks a regional base, it doesn’t represent a defined demographic group, and its ideology is vague.  But new parties in the United

Musk versus Goliath

Opinion | BY GERRY NICHOLLS | July 28, 2025
  • Musk’s America Party lacks a regional base, it doesn’t represent a defined demographic group, and its ideology is vague.  But new parties in the United
Elon Musk
Elon Musk, pictured at the Kennedy Space Centre on May 30, 2020, was born in South Africa, meaning, according to the U.S. Constitution, he can’t run for president.  Photograph courtesy of NASA HQ PHOTO/Flickr

Carney faces storm clouds ahead

  • Essentially, when the dark clouds gather, Carney will have to convince Canadians he’s making the best decisions he can based on the realities he
Opinion | BY GERRY NICHOLLS | July 21, 2025
Prime Minister Mark Carney at the 2025 Calgary Stampede. Photograph courtesy of X/Mark Carney

Carney faces storm clouds ahead

Opinion | BY GERRY NICHOLLS | July 21, 2025
  • Essentially, when the dark clouds gather, Carney will have to convince Canadians he’s making the best decisions he can based on the realities he

Carney faces storm clouds ahead

Opinion | BY GERRY NICHOLLS | July 21, 2025
  • Essentially, when the dark clouds gather, Carney will have to convince Canadians he’s making the best decisions he can based on the realities he
Prime Minister Mark Carney at the 2025 Calgary Stampede. Photograph courtesy of X/Mark Carney

The value of strategic praise

  • Sometimes in politics, loving your enemies can be the right political play, and not just because it’ll drive them a little bit crazy.
Opinion | BY GERRY NICHOLLS | July 14, 2025
Advocacy groups should note that it's beneficial to their cause if they publicly praise a politician or government that's acting on an issue important to the group even if the political leanings between the two are different, writes Gerry Nicholls. For one, that praise will make it harder for the politician to reverse their decision. The Hill Times photograph by Sam Garcia

The value of strategic praise

Opinion | BY GERRY NICHOLLS | July 14, 2025
  • Sometimes in politics, loving your enemies can be the right political play, and not just because it’ll drive them a little bit crazy.

The value of strategic praise

Opinion | BY GERRY NICHOLLS | July 14, 2025
  • Sometimes in politics, loving your enemies can be the right political play, and not just because it’ll drive them a little bit crazy.
Advocacy groups should note that it's beneficial to their cause if they publicly praise a politician or government that's acting on an issue important to the group even if the political leanings between the two are different, writes Gerry Nicholls. For one, that praise will make it harder for the politician to reverse their decision. The Hill Times photograph by Sam Garcia

Will the NDP emulate New York City’s Mamdani?

  • Just because a 'new American left' might be surging in the U.S., that doesn’t mean it’ll also happen here in Canada.
Opinion | BY GERRY NICHOLLS | July 7, 2025
NDP interim leader Don Davies, left, and Zohran Mamdani. Mamdani, who won New York City's mayoral primary race last week, may have dramatically changed the dynamics of left-wing politics in the U.S., writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and courtesy of Wikimedia Commons

Will the NDP emulate New York City’s Mamdani?

Opinion | BY GERRY NICHOLLS | July 7, 2025
  • Just because a 'new American left' might be surging in the U.S., that doesn’t mean it’ll also happen here in Canada.

Will the NDP emulate New York City’s Mamdani?

Opinion | BY GERRY NICHOLLS | July 7, 2025
  • Just because a 'new American left' might be surging in the U.S., that doesn’t mean it’ll also happen here in Canada.
NDP interim leader Don Davies, left, and Zohran Mamdani. Mamdani, who won New York City's mayoral primary race last week, may have dramatically changed the dynamics of left-wing politics in the U.S., writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and courtesy of Wikimedia Commons

When conservatives battle conservatives

  • It's unclear how much money Project Ontario will spend to advance its cause. But one thing we do know is that some conservatives are unhappy
Opinion | BY GERRY NICHOLLS | June 30, 2025
Ontario Premier Doug Ford will soon face some friendly fire, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

When conservatives battle conservatives

Opinion | BY GERRY NICHOLLS | June 30, 2025
  • It's unclear how much money Project Ontario will spend to advance its cause. But one thing we do know is that some conservatives are unhappy

When conservatives battle conservatives

Opinion | BY GERRY NICHOLLS | June 30, 2025
  • It's unclear how much money Project Ontario will spend to advance its cause. But one thing we do know is that some conservatives are unhappy
Ontario Premier Doug Ford will soon face some friendly fire, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Does Doug Ford want Pierre Poilievre’s job?

  • Some polls are showing Doug Ford and his party are polling 21 points ahead of the Ontario provincial Liberals, but if the polls start
Opinion | BY GERRY NICHOLLS | June 23, 2025
Ontario Premier Doug Ford, pictured at a first ministers' meeting in Ottawa on March 21, 2025, is riding high in public opinion right now and is 21 points ahead of the Ontario provincial Liberals, according to a June 10 Abacus Data poll. The Hill Times photograph by Andrew Meade

Does Doug Ford want Pierre Poilievre’s job?

Opinion | BY GERRY NICHOLLS | June 23, 2025
  • Some polls are showing Doug Ford and his party are polling 21 points ahead of the Ontario provincial Liberals, but if the polls start

Does Doug Ford want Pierre Poilievre’s job?

Opinion | BY GERRY NICHOLLS | June 23, 2025
  • Some polls are showing Doug Ford and his party are polling 21 points ahead of the Ontario provincial Liberals, but if the polls start
Ontario Premier Doug Ford, pictured at a first ministers' meeting in Ottawa on March 21, 2025, is riding high in public opinion right now and is 21 points ahead of the Ontario provincial Liberals, according to a June 10 Abacus Data poll. The Hill Times photograph by Andrew Meade

Carney’s ideological advantage

  • Mark Carney might only be a rookie politician, but it looks like he knows how to play the game. 
Opinion | BY GERRY NICHOLLS | June 16, 2025
Prime Minister Mark Carney arrives in the House of Commons foyer before Question Period on June 10, 2025. The Hill Times photograph by Andrew Meade
Prime Minister Mark Carney arrives in the House of Commons foyer before Question Period on June 10, 2025. The Hill Times photograph by Andrew Meade
Prime Minister Mark Carney arrives in the House of Commons foyer before Question Period on June 10, 2025. The Hill Times photograph by Andrew Meade

Carney’s ideological advantage

Opinion | BY GERRY NICHOLLS | June 16, 2025
  • Mark Carney might only be a rookie politician, but it looks like he knows how to play the game. 

Carney’s ideological advantage

Opinion | BY GERRY NICHOLLS | June 16, 2025
  • Mark Carney might only be a rookie politician, but it looks like he knows how to play the game. 
Prime Minister Mark Carney arrives in the House of Commons foyer before Question Period on June 10, 2025. The Hill Times photograph by Andrew Meade
Prime Minister Mark Carney arrives in the House of Commons foyer before Question Period on June 10, 2025. The Hill Times photograph by Andrew Meade

Feeding the fundraising beast

  • One of the key principles of fundraising is that you don’t give your donor base a chance to relax, which is to say, you
Opinion | BY GERRY NICHOLLS | June 9, 2025
Conservative Leader Pierre Poilievre, left, and Prime Minister Mark Carney. Political parties may have their differences, but when it comes to fundraising, they all share the same principles, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer

Feeding the fundraising beast

Opinion | BY GERRY NICHOLLS | June 9, 2025
  • One of the key principles of fundraising is that you don’t give your donor base a chance to relax, which is to say, you

Feeding the fundraising beast

Opinion | BY GERRY NICHOLLS | June 9, 2025
  • One of the key principles of fundraising is that you don’t give your donor base a chance to relax, which is to say, you
Conservative Leader Pierre Poilievre, left, and Prime Minister Mark Carney. Political parties may have their differences, but when it comes to fundraising, they all share the same principles, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer

Economic ambush awaits Carney

  • Unfortunately, for the prime minister, when it comes to mending the economy, there are no easy solutions, no quick fixes, no magic answers. 
Opinion | BY GERRY NICHOLLS | May 29, 2025
Prime Minister Mark Carney, left, and his wife Diana Fox Carney tour Ottawa's Lansdowne Park with King Charles and Queen Camilla on May 26, 2025. The Hill Times photograph by Sam Garcia

Economic ambush awaits Carney

Opinion | BY GERRY NICHOLLS | May 29, 2025
  • Unfortunately, for the prime minister, when it comes to mending the economy, there are no easy solutions, no quick fixes, no magic answers. 

Economic ambush awaits Carney

Opinion | BY GERRY NICHOLLS | May 29, 2025
  • Unfortunately, for the prime minister, when it comes to mending the economy, there are no easy solutions, no quick fixes, no magic answers. 
Prime Minister Mark Carney, left, and his wife Diana Fox Carney tour Ottawa's Lansdowne Park with King Charles and Queen Camilla on May 26, 2025. The Hill Times photograph by Sam Garcia

Carney’s boomer base

  • Mark Carney’s alliance with the boomer generation could pose future challenges for the Liberals. For one thing, if the Liberals do anything that boomers consider
Opinion | BY GERRY NICHOLLS | May 26, 2025
Generation X: Pierre Poilievre, left, and Mark Carney, are both technically generation Xers, people born between 1965 and 1980. Poilievre was born in 1979 and Carney was born in 1965, but Carney comes across like a boomer, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer

Carney’s boomer base

Opinion | BY GERRY NICHOLLS | May 26, 2025
  • Mark Carney’s alliance with the boomer generation could pose future challenges for the Liberals. For one thing, if the Liberals do anything that boomers consider

Carney’s boomer base

Opinion | BY GERRY NICHOLLS | May 26, 2025
  • Mark Carney’s alliance with the boomer generation could pose future challenges for the Liberals. For one thing, if the Liberals do anything that boomers consider
Generation X: Pierre Poilievre, left, and Mark Carney, are both technically generation Xers, people born between 1965 and 1980. Poilievre was born in 1979 and Carney was born in 1965, but Carney comes across like a boomer, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade and illustration by Naomi Wildeboer

New book reappraises Diefenbaker’s legacy

  • Bob Plamondon paints Diefenbaker as a passionate, charismatic, quick-witted politician who, above all else, strongly identified with the common people. 
Opinion | BY GERRY NICHOLLS | May 19, 2025
Former prime minister John Diefenbaker has gotten a raw deal when it comes to his historical reputation, writes Gerry Nicholls. Photograph courtesy of Wikimedia Commons

New book reappraises Diefenbaker’s legacy

Opinion | BY GERRY NICHOLLS | May 19, 2025
  • Bob Plamondon paints Diefenbaker as a passionate, charismatic, quick-witted politician who, above all else, strongly identified with the common people. 

New book reappraises Diefenbaker’s legacy

Opinion | BY GERRY NICHOLLS | May 19, 2025
  • Bob Plamondon paints Diefenbaker as a passionate, charismatic, quick-witted politician who, above all else, strongly identified with the common people. 
Former prime minister John Diefenbaker has gotten a raw deal when it comes to his historical reputation, writes Gerry Nicholls. Photograph courtesy of Wikimedia Commons

Ford’s embrace of realpolitik

  • If it’s in Doug Ford’s own self-interest to have you as a friend, then he’s your friend; but if it’s in his interest to
Opinion | BY GERRY NICHOLLS | May 12, 2025
Ontario Premier Doug Ford, left, and Conservative Leader Pierre Poilievre are not buddies. The Hill Times photographs by Andrew Meade

Ford’s embrace of realpolitik

Opinion | BY GERRY NICHOLLS | May 12, 2025
  • If it’s in Doug Ford’s own self-interest to have you as a friend, then he’s your friend; but if it’s in his interest to

Ford’s embrace of realpolitik

Opinion | BY GERRY NICHOLLS | May 12, 2025
  • If it’s in Doug Ford’s own self-interest to have you as a friend, then he’s your friend; but if it’s in his interest to
Ontario Premier Doug Ford, left, and Conservative Leader Pierre Poilievre are not buddies. The Hill Times photographs by Andrew Meade

The CPC’s Harper problem

  • The Harper syndrome is weakening the Conservative Party because instead of looking forward, it keeps looking back. It’s hard for a party to advance that
Opinion | BY GERRY NICHOLLS | May 5, 2025
Even though former prime minister Stephen Harper has been off the political stage for nearly 10 years now, the memory of his leadership, the force of his personality, and the power of his intellect, still looms over the Conservative Party like a ghostly colossus, writes Gerry Nicholls.   The Hill Times photograph by Andrew Meade

The CPC’s Harper problem

Opinion | BY GERRY NICHOLLS | May 5, 2025
  • The Harper syndrome is weakening the Conservative Party because instead of looking forward, it keeps looking back. It’s hard for a party to advance that

The CPC’s Harper problem

Opinion | BY GERRY NICHOLLS | May 5, 2025
  • The Harper syndrome is weakening the Conservative Party because instead of looking forward, it keeps looking back. It’s hard for a party to advance that
Even though former prime minister Stephen Harper has been off the political stage for nearly 10 years now, the memory of his leadership, the force of his personality, and the power of his intellect, still looms over the Conservative Party like a ghostly colossus, writes Gerry Nicholls.   The Hill Times photograph by Andrew Meade

How to face defeat

  • People vote for parties because they believe in ideas, not because they want Parliament to work better, and fighting to the end is always
Opinion | BY GERRY NICHOLLS | April 28, 2025
Green co-Leader Elizabeth May in a Hill scrum on Dec. 3, 2024. The Hill Times photograph by Andrew Meade

How to face defeat

Opinion | BY GERRY NICHOLLS | April 28, 2025
  • People vote for parties because they believe in ideas, not because they want Parliament to work better, and fighting to the end is always

How to face defeat

Opinion | BY GERRY NICHOLLS | April 28, 2025
  • People vote for parties because they believe in ideas, not because they want Parliament to work better, and fighting to the end is always
Green co-Leader Elizabeth May in a Hill scrum on Dec. 3, 2024. The Hill Times photograph by Andrew Meade

Poilievre’s backseat drivers

  • It’s easy to say things like a campaign should change its messaging or alter its tone, but to do this during an election campaign
Opinion | BY GERRY NICHOLLS | April 17, 2025
Conservative Leader Pierre Poilievre, left, and Kory Teneycke, former campaign manager for Ontario Premier Doug Ford. Teneycke recently accused the federal Conservatives of 'campaign malpractice.' The Hill Times photographs by Andrew Meade and Stuart Benson

Poilievre’s backseat drivers

Opinion | BY GERRY NICHOLLS | April 17, 2025
  • It’s easy to say things like a campaign should change its messaging or alter its tone, but to do this during an election campaign

Poilievre’s backseat drivers

Opinion | BY GERRY NICHOLLS | April 17, 2025
  • It’s easy to say things like a campaign should change its messaging or alter its tone, but to do this during an election campaign
Conservative Leader Pierre Poilievre, left, and Kory Teneycke, former campaign manager for Ontario Premier Doug Ford. Teneycke recently accused the federal Conservatives of 'campaign malpractice.' The Hill Times photographs by Andrew Meade and Stuart Benson

The theatre of leaders’ debates

  • The election debates we see on TV nowadays are little more than political leaders going on a stage to express carefully crafted talking points
Opinion | BY GERRY NICHOLLS | April 14, 2025
It's showtime: Prime Minister Mark Carney, left, Conservative Leader Pierre Poilievre, NDP Leader Jagmeet Singh, Bloc Québécois Leader Yves-François Blanchet, and Green co-Leader Jonathan Pedneault will face off this week in Montreal for the English and French-language televised leaders' debates. The Hill Times photographs by Andrew Meade

The theatre of leaders’ debates

Opinion | BY GERRY NICHOLLS | April 14, 2025
  • The election debates we see on TV nowadays are little more than political leaders going on a stage to express carefully crafted talking points

The theatre of leaders’ debates

Opinion | BY GERRY NICHOLLS | April 14, 2025
  • The election debates we see on TV nowadays are little more than political leaders going on a stage to express carefully crafted talking points
It's showtime: Prime Minister Mark Carney, left, Conservative Leader Pierre Poilievre, NDP Leader Jagmeet Singh, Bloc Québécois Leader Yves-François Blanchet, and Green co-Leader Jonathan Pedneault will face off this week in Montreal for the English and French-language televised leaders' debates. The Hill Times photographs by Andrew Meade
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Would a united left stop Poilievre?

  • The Toronto Star's Martin Regg Cohn recently urged the Liberals and NDP to join forces, but even though the parties get along in the
Opinion | BY GERRY NICHOLLS | January 24, 2024
Prime Minister Justin Trudeau, left, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade

Would a united left stop Poilievre?

Opinion | BY GERRY NICHOLLS | January 24, 2024
  • The Toronto Star's Martin Regg Cohn recently urged the Liberals and NDP to join forces, but even though the parties get along in the

Would a united left stop Poilievre?

Opinion | BY GERRY NICHOLLS | January 24, 2024
  • The Toronto Star's Martin Regg Cohn recently urged the Liberals and NDP to join forces, but even though the parties get along in the
Prime Minister Justin Trudeau, left, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade

The RCMP’s gift to Rebel News

  • As someone who has worked for activist groups, I know they spend almost as much time and energy trying to figure out how to
Opinion | BY GERRY NICHOLLS | January 17, 2024
Rebel News' David Menzies and Finance Minister Chrystia Freeland. Screen capture image courtesy of CTV News and Rebel News

The RCMP’s gift to Rebel News

Opinion | BY GERRY NICHOLLS | January 17, 2024
  • As someone who has worked for activist groups, I know they spend almost as much time and energy trying to figure out how to

The RCMP’s gift to Rebel News

Opinion | BY GERRY NICHOLLS | January 17, 2024
  • As someone who has worked for activist groups, I know they spend almost as much time and energy trying to figure out how to
Rebel News' David Menzies and Finance Minister Chrystia Freeland. Screen capture image courtesy of CTV News and Rebel News

Trudeau still best option for Liberals

  • My free, non-scientific assessment is the Liberals should keep Justin Trudeau as their leader. All things considered, it might be best for their party.
Opinion | BY GERRY NICHOLLS | January 10, 2024
Prime Minister Justin Trudeau, pictured on the Hill on Dec. 13, 2023. The Hill Times photograph by Andrew Meade

Trudeau still best option for Liberals

Opinion | BY GERRY NICHOLLS | January 10, 2024
  • My free, non-scientific assessment is the Liberals should keep Justin Trudeau as their leader. All things considered, it might be best for their party.

Trudeau still best option for Liberals

Opinion | BY GERRY NICHOLLS | January 10, 2024
  • My free, non-scientific assessment is the Liberals should keep Justin Trudeau as their leader. All things considered, it might be best for their party.
Prime Minister Justin Trudeau, pictured on the Hill on Dec. 13, 2023. The Hill Times photograph by Andrew Meade

It’s the economy, Justin

  • Perhaps Justin Trudeau can win over Canadians by bashing Pierre Poilievre on 'moral issues,' But right now, looking at the polls, if I were Trudeau,
Opinion | BY GERRY NICHOLLS | January 3, 2024
Prime Minister Justin Trudeau can't play the 'change' card anymore, nor can he make COVID the primary issue, writes Gerry Nicholls.   The Hill Times photograph by Andrew Meade

It’s the economy, Justin

Opinion | BY GERRY NICHOLLS | January 3, 2024
  • Perhaps Justin Trudeau can win over Canadians by bashing Pierre Poilievre on 'moral issues,' But right now, looking at the polls, if I were Trudeau,

It’s the economy, Justin

Opinion | BY GERRY NICHOLLS | January 3, 2024
  • Perhaps Justin Trudeau can win over Canadians by bashing Pierre Poilievre on 'moral issues,' But right now, looking at the polls, if I were Trudeau,
Prime Minister Justin Trudeau can't play the 'change' card anymore, nor can he make COVID the primary issue, writes Gerry Nicholls.   The Hill Times photograph by Andrew Meade

Brace yourself for an incoming political storm

  • Given how we’re in the season of peace, love and joy, it pains to say that we need to brace ourselves as a country
Opinion | BY GERRY NICHOLLS | December 20, 2023
The Hill Times photographs by Andrew Meade and illustration by Neena Singhal

Brace yourself for an incoming political storm

Opinion | BY GERRY NICHOLLS | December 20, 2023
  • Given how we’re in the season of peace, love and joy, it pains to say that we need to brace ourselves as a country

Brace yourself for an incoming political storm

Opinion | BY GERRY NICHOLLS | December 20, 2023
  • Given how we’re in the season of peace, love and joy, it pains to say that we need to brace ourselves as a country
The Hill Times photographs by Andrew Meade and illustration by Neena Singhal

My Christmas gifts to Canada’s political leaders

  • I’d give Prime Minister Justin Trudeau what he truly needs the most: a new political narrative. 
Opinion | BY GERRY NICHOLLS | December 18, 2023
Prime Minister Justin Trudeau, left, Conservative Leader Pierre Poilievre, and NDP Jagmeet Singh. The Hill Times photographs by Andrew Meade

My Christmas gifts to Canada’s political leaders

Opinion | BY GERRY NICHOLLS | December 18, 2023
  • I’d give Prime Minister Justin Trudeau what he truly needs the most: a new political narrative. 

My Christmas gifts to Canada’s political leaders

Opinion | BY GERRY NICHOLLS | December 18, 2023
  • I’d give Prime Minister Justin Trudeau what he truly needs the most: a new political narrative. 
Prime Minister Justin Trudeau, left, Conservative Leader Pierre Poilievre, and NDP Jagmeet Singh. The Hill Times photographs by Andrew Meade

Poilievre’s miscues won’t save Trudeau

  • Now I’m not arguing Justin Trudeau can’t make a comeback. It’d be difficult, but doable. But for him to succeed, he can’t just rely on Pierre
Opinion | BY GERRY NICHOLLS | December 6, 2023
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. According to some political observers, Trudeau’s secret weapon is Conservative Poilievre, writes Gerry Nicholls.  The Hill Times photographs by Andrew Meade

Poilievre’s miscues won’t save Trudeau

Opinion | BY GERRY NICHOLLS | December 6, 2023
  • Now I’m not arguing Justin Trudeau can’t make a comeback. It’d be difficult, but doable. But for him to succeed, he can’t just rely on Pierre

Poilievre’s miscues won’t save Trudeau

Opinion | BY GERRY NICHOLLS | December 6, 2023
  • Now I’m not arguing Justin Trudeau can’t make a comeback. It’d be difficult, but doable. But for him to succeed, he can’t just rely on Pierre
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. According to some political observers, Trudeau’s secret weapon is Conservative Poilievre, writes Gerry Nicholls.  The Hill Times photographs by Andrew Meade

Polls as propaganda

  • If a Conservative Party supporter gets the idea that all the polls are showing his leader is going to win the next election, he’d
Opinion | BY GERRY NICHOLLS | November 29, 2023
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. There’s nothing the media loves more than to dissect, analyze, and discuss the latest in public opinion polls, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade

Polls as propaganda

Opinion | BY GERRY NICHOLLS | November 29, 2023
  • If a Conservative Party supporter gets the idea that all the polls are showing his leader is going to win the next election, he’d

Polls as propaganda

Opinion | BY GERRY NICHOLLS | November 29, 2023
  • If a Conservative Party supporter gets the idea that all the polls are showing his leader is going to win the next election, he’d
Prime Minister Justin Trudeau, left, and Conservative Leader Pierre Poilievre. There’s nothing the media loves more than to dissect, analyze, and discuss the latest in public opinion polls, writes Gerry Nicholls. The Hill Times photographs by Andrew Meade

Carbon taxes and conservative conscience

  • Conservatives don’t have a free-market conscience, so why appeal to something that doesn’t exist? 
Opinion | BY GERRY NICHOLLS | November 22, 2023
Conservative Leader Pierre Poilievre, pictured on the Hill on Nov. 20, 2023. Every so often, in a vain attempt to make conservative politicians feel guilty about opposing carbon taxes, an environmentalist will publicly make the case that the carbon tax is really a conservative idea, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Carbon taxes and conservative conscience

Opinion | BY GERRY NICHOLLS | November 22, 2023
  • Conservatives don’t have a free-market conscience, so why appeal to something that doesn’t exist? 

Carbon taxes and conservative conscience

Opinion | BY GERRY NICHOLLS | November 22, 2023
  • Conservatives don’t have a free-market conscience, so why appeal to something that doesn’t exist? 
Conservative Leader Pierre Poilievre, pictured on the Hill on Nov. 20, 2023. Every so often, in a vain attempt to make conservative politicians feel guilty about opposing carbon taxes, an environmentalist will publicly make the case that the carbon tax is really a conservative idea, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

This just in: is Poilievre charismatic?

  • I’m not saying 'Pierremania' will sweep Canada the way 'Trudeaumania' did in the 1960s or the way 'Justinmania' did in 2015. But no one will
Opinion | BY GERRY NICHOLLS | November 16, 2023
Conservative Leader Pierre Poilievre, pictured on Sept. 26, 2023, on the Hill, has charisma because he comes as across as passionate, confident, and energetic, but there's also a limit to how 'cool' a conservative can be, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

This just in: is Poilievre charismatic?

Opinion | BY GERRY NICHOLLS | November 16, 2023
  • I’m not saying 'Pierremania' will sweep Canada the way 'Trudeaumania' did in the 1960s or the way 'Justinmania' did in 2015. But no one will

This just in: is Poilievre charismatic?

Opinion | BY GERRY NICHOLLS | November 16, 2023
  • I’m not saying 'Pierremania' will sweep Canada the way 'Trudeaumania' did in the 1960s or the way 'Justinmania' did in 2015. But no one will
Conservative Leader Pierre Poilievre, pictured on Sept. 26, 2023, on the Hill, has charisma because he comes as across as passionate, confident, and energetic, but there's also a limit to how 'cool' a conservative can be, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

The rise and fall of the carbon tax consensus

  • The fact that Trudeau announced a pause on the carbon tax in Atlantic Canada—a Liberal bastion—highly suggests even his own supporters don’t like it. 
Opinion | BY GERRY NICHOLLS | November 9, 2023
Prime Minister Justin Trudeau, pictured on Nov. 1, 2023, on the Hill arriving for the Liberal caucus. The Hill Times photograph by Andrew Meade

The rise and fall of the carbon tax consensus

Opinion | BY GERRY NICHOLLS | November 9, 2023
  • The fact that Trudeau announced a pause on the carbon tax in Atlantic Canada—a Liberal bastion—highly suggests even his own supporters don’t like it. 

The rise and fall of the carbon tax consensus

Opinion | BY GERRY NICHOLLS | November 9, 2023
  • The fact that Trudeau announced a pause on the carbon tax in Atlantic Canada—a Liberal bastion—highly suggests even his own supporters don’t like it. 
Prime Minister Justin Trudeau, pictured on Nov. 1, 2023, on the Hill arriving for the Liberal caucus. The Hill Times photograph by Andrew Meade

Gauging the power of consultants

  • While politicians do usually heed the counsel of their consultants, that doesn’t always make them unthinking marionettes.
Opinion | BY GERRY NICHOLLS | November 2, 2023
Prime Minister Justin Trudeau, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade

Gauging the power of consultants

Opinion | BY GERRY NICHOLLS | November 2, 2023
  • While politicians do usually heed the counsel of their consultants, that doesn’t always make them unthinking marionettes.

Gauging the power of consultants

Opinion | BY GERRY NICHOLLS | November 2, 2023
  • While politicians do usually heed the counsel of their consultants, that doesn’t always make them unthinking marionettes.
Prime Minister Justin Trudeau, Conservative Leader Pierre Poilievre, and NDP Leader Jagmeet Singh. The Hill Times photographs by Andrew Meade

Does the NDP need a miracle? It needs two

  • Since Pierre Poilievre is riding high in the polls and his party’s war chest is bursting, does anyone seriously believe the NDP, with its
Opinion | BY GERRY NICHOLLS | October 26, 2023
If Prime Minister Justin Trudeau were to unexpectedly hang up his guns and ride off into the sunset, that might be the miracle Jagmeet Singh’s NDP needs, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Does the NDP need a miracle? It needs two

Opinion | BY GERRY NICHOLLS | October 26, 2023
  • Since Pierre Poilievre is riding high in the polls and his party’s war chest is bursting, does anyone seriously believe the NDP, with its

Does the NDP need a miracle? It needs two

Opinion | BY GERRY NICHOLLS | October 26, 2023
  • Since Pierre Poilievre is riding high in the polls and his party’s war chest is bursting, does anyone seriously believe the NDP, with its
If Prime Minister Justin Trudeau were to unexpectedly hang up his guns and ride off into the sunset, that might be the miracle Jagmeet Singh’s NDP needs, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Pollsters as the voice of doom

  • What are his pollsters telling him? 
Opinion | BY GERRY NICHOLLS | October 19, 2023
Prime Minister Justin Trudeau might soon follow New Zealand's from prime minister Jacinda Ardern’s lead and go for a 'walk in the snow.' On the other hand, pollsters aren’t always the voice of doom, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Pollsters as the voice of doom

Opinion | BY GERRY NICHOLLS | October 19, 2023
  • What are his pollsters telling him? 

Pollsters as the voice of doom

Opinion | BY GERRY NICHOLLS | October 19, 2023
  • What are his pollsters telling him? 
Prime Minister Justin Trudeau might soon follow New Zealand's from prime minister Jacinda Ardern’s lead and go for a 'walk in the snow.' On the other hand, pollsters aren’t always the voice of doom, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Poilievre’s possible predicament

  • No matter what the polls might say, Conservatives are never happy and they’re never truly united. How could they be?
Opinion | BY GERRY NICHOLLS | October 11, 2023
Conservative Leader Pierre Poilievre will never make all conservatives happy, nor will he ever unite them all. But what he can do is keep the conservative base focused on defeating the Liberals, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Poilievre’s possible predicament

Opinion | BY GERRY NICHOLLS | October 11, 2023
  • No matter what the polls might say, Conservatives are never happy and they’re never truly united. How could they be?

Poilievre’s possible predicament

Opinion | BY GERRY NICHOLLS | October 11, 2023
  • No matter what the polls might say, Conservatives are never happy and they’re never truly united. How could they be?
Conservative Leader Pierre Poilievre will never make all conservatives happy, nor will he ever unite them all. But what he can do is keep the conservative base focused on defeating the Liberals, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

The appeal of new parties

  • An upstart political party shouldn’t be seen as just another piece to move around the gameboard, but as a vehicle for new ideas, approaches
Opinion | BY GERRY NICHOLLS | October 5, 2023
Conservative Leader Pierre Poilievre, seen recently on the Hill. The Conservatives should not see the Canadian Future Party as a threat to their left flank, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

The appeal of new parties

Opinion | BY GERRY NICHOLLS | October 5, 2023
  • An upstart political party shouldn’t be seen as just another piece to move around the gameboard, but as a vehicle for new ideas, approaches

The appeal of new parties

Opinion | BY GERRY NICHOLLS | October 5, 2023
  • An upstart political party shouldn’t be seen as just another piece to move around the gameboard, but as a vehicle for new ideas, approaches
Conservative Leader Pierre Poilievre, seen recently on the Hill. The Conservatives should not see the Canadian Future Party as a threat to their left flank, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Trudeau the populist?

  • As former U.S. president Lyndon Johnson once said, 'You have to be a demagogue on a lot of little things if you want to
Opinion | BY GERRY NICHOLLS | September 28, 2023
Even Prime Minister Justin Trudeau, a politician who has branded himself as something of an anti-populist, who’ll only push rational 'evidence-based' policies, will play the populist card if it suits his interests, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Trudeau the populist?

Opinion | BY GERRY NICHOLLS | September 28, 2023
  • As former U.S. president Lyndon Johnson once said, 'You have to be a demagogue on a lot of little things if you want to

Trudeau the populist?

Opinion | BY GERRY NICHOLLS | September 28, 2023
  • As former U.S. president Lyndon Johnson once said, 'You have to be a demagogue on a lot of little things if you want to
Even Prime Minister Justin Trudeau, a politician who has branded himself as something of an anti-populist, who’ll only push rational 'evidence-based' policies, will play the populist card if it suits his interests, writes Gerry Nicholls. The Hill Times photograph by Andrew Meade

Can Poilievre and Singh exploit Trudeau’s weakness? 

  • Trudeau is an experienced campaigner with the advantage of incumbency, while Poilievre is untested, and Singh has already been solidly thumped twice. 
Opinion | BY GERRY NICHOLLS | September 20, 2023
It’s still an open question as to whether Conservative Leader Pierre Poilievre, left, and NDP Leader Jagmeet Singh can take advantage of the Liberal government’s apparent unpopularity, writes Gerry Nicholls.  The Hill Times photographs by Andrew Meade

Can Poilievre and Singh exploit Trudeau’s weakness? 

Opinion | BY GERRY NICHOLLS | September 20, 2023
  • Trudeau is an experienced campaigner with the advantage of incumbency, while Poilievre is untested, and Singh has already been solidly thumped twice. 

Can Poilievre and Singh exploit Trudeau’s weakness? 

Opinion | BY GERRY NICHOLLS | September 20, 2023
  • Trudeau is an experienced campaigner with the advantage of incumbency, while Poilievre is untested, and Singh has already been solidly thumped twice. 
It’s still an open question as to whether Conservative Leader Pierre Poilievre, left, and NDP Leader Jagmeet Singh can take advantage of the Liberal government’s apparent unpopularity, writes Gerry Nicholls.  The Hill Times photographs by Andrew Meade

Trudeau’s got a pessimism problem

  • After looking at some recent polls, it's clear that when it comes to attracting younger voters, the Liberals are lagging in third place.
Opinion | BY GERRY NICHOLLS | September 14, 2023
Prime Minister Justin Trudeau outside Rideau Hall in Ottawa shortly after shuffling his cabinet on July 26, 2023. The Hill Times photograph by Andrew Meade

Trudeau’s got a pessimism problem

Opinion | BY GERRY NICHOLLS | September 14, 2023
  • After looking at some recent polls, it's clear that when it comes to attracting younger voters, the Liberals are lagging in third place.

Trudeau’s got a pessimism problem

Opinion | BY GERRY NICHOLLS | September 14, 2023
  • After looking at some recent polls, it's clear that when it comes to attracting younger voters, the Liberals are lagging in third place.
Prime Minister Justin Trudeau outside Rideau Hall in Ottawa shortly after shuffling his cabinet on July 26, 2023. The Hill Times photograph by Andrew Meade

How Anaida Poilievre boosts the Conservative message

  • The Conservatives are smart to use Anaida Poilevre to narrate the latest ad showing the softer side of Pierre Poilievre. She's his secret weapon.
Opinion | BY GERRY NICHOLLS | September 8, 2023
Conservative Party Leader Pierre Poilievre, centre, his wife Anaida, left, and their son Cruz outside the National Press Theatre in Ottawa on Sept. 12, 2022. The Hill Times photograph by Andrew Meade

How Anaida Poilievre boosts the Conservative message

Opinion | BY GERRY NICHOLLS | September 8, 2023
  • The Conservatives are smart to use Anaida Poilevre to narrate the latest ad showing the softer side of Pierre Poilievre. She's his secret weapon.

How Anaida Poilievre boosts the Conservative message

Opinion | BY GERRY NICHOLLS | September 8, 2023
  • The Conservatives are smart to use Anaida Poilevre to narrate the latest ad showing the softer side of Pierre Poilievre. She's his secret weapon.
Conservative Party Leader Pierre Poilievre, centre, his wife Anaida, left, and their son Cruz outside the National Press Theatre in Ottawa on Sept. 12, 2022. The Hill Times photograph by Andrew Meade

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