Political ads reaching Canadians, who say they have ‘no impact’: poll
Nearly two-thirds of Canadians said they had seen a political advertisement in the past month, suggests a new poll by Forum Research, but eight in 10 of them say the ads had little or no impact on their opinions. The poll by Forum Research used an interactive-voice response system to survey 1,733 Canadians across the […]
Ottawa Lawn Summer Nights raises $97,000 for Cystic Fibrosis Canada; McGuire, Sarazin, MacEachern top fundraisers
The annual Ottawa Lawn Summer Nights lawn bowling fundraiser for Cystic Fibrosis Canada wanted to raise $90,000, but raised $97,000 last month, says Amanda Ruddy who’s in charge of the Ottawa chapter. She said she hopes teams will still raise more until the end of August. The Lawn Summer Nights also runs teams across Canada, […]
Competing industry watchdogs creating confusion after rival company buys bankrupt association, pollsters say
A year after the Marketing Research and Intelligence Association went bankrupt, two organizations are now vying to be the polling industry’s voice, creating an environment observers call “strange” and “confusing,” but ultimately inside baseball in an industry whose members are often bickering. In August 2018, a month after the the Marketing Research and Intelligence Association […]
Pollsters split on poll aggregators’ use of data, but do caution ‘buyer beware’ for the public
Several Canadian pollsters are divided on whether poll aggregators can repurpose their data without consent, though some are concerned with how all the numbers get packaged for public consumption. The work of poll aggregators has come under renewed scrutiny after veteran pollster Nik Nanos of Nanos Research recently got into a Twitter scrap with CBC’s […]
Women splitting their vote more among various progressive options, says Bricker
A recent Ipsos poll showed Conservatives with a 10-point lead over the Liberals among female voters, 39 per cent to 29 per cent, respectively, but Ipsos CEO Darrell Bricker cautions against viewing this as a female surge towards Conservatives. “The Conservatives are not surging among women. What’s happening is that women are splitting their vote […]
Contradictory polls ‘perfectly predictable,’ reflect volatility among voters, say pollsters
Contradictory poll results this far out from the election reflect the undecided population and, unlike the results themselves, are “perfectly predictable,” say some pollsters, but others say the recent variations raise important questions about transparency, standards, and reporting. So far, horse-race polls reveal a tight two-way race between the Conservatives and Liberals, but how tight […]
Majority of Canadians may support TMX, but the project remains an electoral risk for Liberals: pollsters
Recent polls may indicate a majority of Canadians support the government’s plowing ahead with the Trans Mountain pipeline expansion project, but with further opposition actions expected, experts say the best Liberals can likely hope for is to not lose too many progressive voters. “It’s very unlikely that it’s going to help them win support anywhere […]
Conservatives and Scheer falling behind in Ontario, suggests Campaign Research poll
The Liberal Party has gained an advantage of seven percentage points over the federal Conservatives in the province of Ontario, according to a recent online poll by Campaign Research, reversing the lead the official opposition had in the province from last month, and helping the Grits to take their first lead over the Tories nationwide—by […]
Ford’s Ontario cuts, drop in SNC-Lavalin media coverage, return of female support helping Libs, but it’s still a ‘coin toss,’ say pollsters
After weeks of attracting low support in national public opinion polls, the Liberals are starting to bounce back chiefly because of Ontario Premier Doug Ford government’s controversial cuts in social services, the dissipation of media coverage on SNC-Lavalin affair, closer scrutiny of Conservative Leader Andrew Scheer and the return of women support back to the […]
Liberals’ public opinion research spending bump an electoral boost, says strategist
Public opinion research spending climbed to $15.3-million during the 2018-19 fiscal year, according to a report by Public Services and Procurement Canada. This brings an end to the Liberals’ two-year decline in spending since 2016, with spending this year topping 2017-18 costs by $3.4-million. According to Conservative strategist Dennis Matthews, a vice-president of marketing and […]
