Tuesday, July 8, 2025

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Tuesday, July 8, 2025 | Latest Paper

Passions, not reason, will determine the 2019 federal election

Emotions trump reason. This isn’t news to anyone who has read or heard about books such as Nudge and Thinking Fast and Slow. More and more people are coming to understand that emotions, not logic, drive our decision-making in all parts of life, including politics. So how do voters feel about the key parties and […]

Don’t worry, political ads still work

OAKVILLE, ONT.—A poll came out recently which, if taken at face value, would be bad news for all the good people in this country who write political advertisements for a living. The poll in question, conducted by Forum Research, asked Canadians if any of the political advertisements they’d seen over the past month had an […]

Liberals, Tories in dead heat just before ethics report released: poll

The Conservatives were even with the governing Liberals in support among Canadians in the days leading up to the release of Ethics Commissioner Mario Dion’s report that found Prime Minister Justin Trudeau had broken the Conflict of Interest Act for a second time, suggests a Campaign Research poll. The online poll asked 2,365 adults the […]

Political ads reaching Canadians, who say they have ‘no impact’: poll

Nearly two-thirds of Canadians said they had seen a political advertisement in the past month, suggests a new poll by Forum Research, but eight in 10 of them say the ads had little or no impact on their opinions. The poll by Forum Research used an interactive-voice response system to survey 1,733 Canadians across the […]

Competing industry watchdogs creating confusion after rival company buys bankrupt association, pollsters say

A year after the Marketing Research and Intelligence Association went bankrupt, two organizations are now vying to be the polling industry’s voice, creating an environment observers call “strange” and “confusing,” but ultimately inside baseball in an industry whose members are often bickering. In August 2018, a month after the the Marketing Research and Intelligence Association […]

Women splitting their vote more among various progressive options, says Bricker

A recent Ipsos poll showed Conservatives with a 10-point lead over the Liberals among female voters, 39 per cent to 29 per cent, respectively, but Ipsos CEO Darrell Bricker cautions against viewing this as a female surge towards Conservatives. “The Conservatives are not surging among women. What’s happening is that women are splitting their vote […]

Contradictory polls ‘perfectly predictable,’ reflect volatility among voters, say pollsters

Contradictory poll results this far out from the election reflect the undecided population and, unlike the results themselves, are “perfectly predictable,” say some pollsters, but others say the recent variations raise important questions about transparency, standards, and reporting. So far, horse-race polls reveal a tight two-way race between the Conservatives and Liberals, but how tight […]