Tories’ creative daily ad content bests Grits’ sophisticated distribution strategy, says digital marketing critic
While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals’ ads remain ‘plain, straightforward, and boring,’ says Tory pundit Jordan Paquet—but that could be just the way they want it.
New riding map gives Tories slight boost compared to 2021 election
The Conservatives could have won seven extra seats if the 2021 election had been contested using the 2025 electoral boundaries, though it would not have been enough to deny the Liberals minority government.
Liberals, Conservatives gripped in a tie, next election will be ‘like a knife fight in a telephone booth,’ with Trump as disruptor: Nanos
In the March 9 Liberal leadership election, Prime Minister Carney secured a ‘crushing victory,’ winning all 343 ridings.
Grits’ grassroots hope Carney keeps ‘eyes and ears open’ for party renewal
Despite renewed hope among Liberal staffers and volunteers, any plans for structural party change will remain secondary priorities until after the next election, says Bluesky Strategy Group’s Angelo Bakoulas.
Ontario’s election on the Potomac
For a third successive election, the Liberals finished third and, in all three, their leader was defeated. That has never happened before and is an ominous signal. Like the provincial Liberals in all four Western provinces, the Ontario Liberal party may become a perpetually distant also-ran.
Meta ad spending indicates Conservatives ready for election whenever, and whoever the Liberals choose, say strategists
While the NDP can’t compete with the cash other parties have spent on Meta ads, an unorthodox swing is ‘exactly what the underdog needs right now,’ says former digital director Michael Roy.
Canadian democracy remains strong, but trust is low in politicians and parties: reports
Two international studies show Canada’s democratic institutions remain the most robust in the Americas, but a domestic survey of trust shows bad news for the country’s political figures.
In the heart of Montreal, Liberals look to maintain dominance and avoid repeat of byelection shock
Liberal leadership candidates faced off in battleground Montreal near the epicentre of their September byelection loss.
Trump plays ‘starring role’ in latest Liberal and Conservative ads
New videos ads from the Grits and Tories are an ‘opening salvo’ as both parties look to ‘make sure their voice is heard’ between now and when a new Liberal leader is chosen, says former Liberal PMO staffer Dan Arnold.
Trudeau’s exit, Trump’s threats, and plan to scrap carbon tax tighten polls, say pollsters
For the Liberals to recover more of their lost political ground, Pierre Poilievre would have to make some missteps, says pollster Nik Nanos. Also, ‘Justin Trudeau is no longer on the menu.’
