Project competence, avoid silly dances: parties seek balance with social media strategies
A fragmented media landscape has increased the value of social media experimentation, but an NDP stumble may show the risk of full campaign integration, says digital strategist Michael Roy.
Election platform release a ‘pass/fail’ exercise with little reward for expedience, say politicos
Parties must weigh the optimal time to capture voters’ attention with the potential pitfalls caused by even minor errors when deciding on platform-release dates.
Pundit panel: who’s got the biggest rally?
This week, our pundit panel is weighing in on the debate around campaign rallies. Conservative Leader Pierre Poilievre has routinely drawn big crowds to his rallies, beginning with his campaign for the party leadership, and carrying right on through to this election campaign. Numbers are hard to verify, but the consensus seems to be that […]
Cost of living, housing the top priority for young voters, not Trump
In a federal election dominated by trade and sovereignty, generation Z is prioritizing affordability when casting their ballots, a recent Abacus Data poll suggests.
The 120,000 voters Canada counts—and the almost three million it doesn’t
Increasing expatriate voter turnout is good for our country’s sovereignty, our families, and our friends who are all impacted by the various current crises across the country.
Conservatives’ tight grip on media access not living up to promise to be ‘most accessible and transparent campaign,’ say reporters
The Conservative leader took 65 questions in broadcast press conferences during the first two weeks of the campaign, compared to the 148 fielded by the Liberal leader, 163 by the Bloc leader, and 208 by the NDP leader.
Tories’ creative daily ad content bests Grits’ sophisticated distribution strategy, says digital marketing critic
While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals’ ads remain ‘plain, straightforward, and boring,’ says Tory pundit Jordan Paquet—but that could be just the way they want it.
The West wants out? That’s not how this works
If you want to see how well breaking things up for the sake of it goes, take a look down south.
Key hands behind Pierre Poilievre’s 2025 Conservative campaign
Carl Vallée is leading the Conservative campaign effort in Quebec, and Stephen Staley is overseeing tour organization from Ottawa. Both are former Harper-era staffers.
Poilievre needs to ‘bomb the bridge’ of Carney’s credibility to win one of Canada’s ‘most consequential’ elections, say political players
It’s considered one of the most consequential elections in Canadian history, as Canada faces down U.S. President Donald Trump. The Liberals had been trailing the Conservatives by 25 points for almost two years, up until January. Now, they’re leading by 14 points, a dramatic 39-point swing in just two months and under a new, untested political leader. It could come down to the wire with three weeks left in the campaign.
