Wednesday, December 24, 2025

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Wednesday, December 24, 2025 | Latest Paper

MP Pierre Poilievre builds ‘personal campaign message’ with debut campaign ad, says political marketer 

Conservative MP Pierre Poilievre’s professionally produced 30-second ad under the slogan “fighting for you” allowed the six-term MP to stand out as a candidate and tell an “impactful” and “authentic” story, say Conservative strategists. Dennis Matthews, president of Creative Currency and the Conservative Party’s national marketing lead in 2015, said often an election campaign is […]

The PM should beware karma in deciding to call an election

KAMOURASKA, QUE.—Sigh. It is that time again.  Sometime this week, if the pundits are correct, the prime minister will visit newly installed Governor General Mary Simon at Rideau Hall and pull the plug on the weirdest Parliament ever. Even when the Parliament buildings burned and they held sessions in the Museum of Nature, nothing could […]

Threat of low voter turnout hangs over anticipated election call

Voter turnout federally in Canada has, historically, been average in the best of times. It reached a high in 1958 when 79.4 per cent of eligible voters cast a ballot, and a low in 2008 when just 58.8 per cent turned out, according to Elections Canada. In the last 20 years, the highest turnout was […]

A solid campaign could deliver a Liberal majority

OTTAWA—Happy people vote governments back in. It is not surprising that at the close of the Olympics, the Canadian government will soon pull the plug on the current minority government. Some ministerial employees were issued layoff notices last week, standard operating procedure for governments just before an election. On the Olympic scene, Canadians keep piling […]