For Quebecers, it’s all about regime change
CAP-AUX-MEULES/ÎLES-DE-LA-MADELEINE, QUE.—On election night 2011, it is on the tiny archipelago of the Magdalen Islands—a 12-hour boat ride from mainland Quebec and one time zone ahead of the rest of the province—that the orange wave first washed ashore. After those initial Quebec results came in, everyone knew that the NDP sweep forecast in the polls […]
Effectiveness of third-party ads offers explanation for early election call
The powerful effects of a third-party anti-Harper ad may explain why we are in the midst of the longest election campaign in recent history, according to the ad tests we have been running at Innovative Research Group. So far we have tested 10 ads in this election from the three major parties and two interest […]
Nepean, Kanata-Carleton ridings to watch in National Capital Region
The Ottawa-area ridings of Kanata-Carleton and Nepean are considered strong Conservative districts but opposition candidates are vowing to give the government candidates a run for their money, claiming they have a real shot at winning with no incumbent MPs in either riding in this unprecedented three-way national race. “2011 was a different thing. Before that, […]
Health lobby looking to kick-start conversation on campaign’s top sleeper issue
Canada’s health-care lobby groups are targeting ridings and prioritizing small, easily implementable changes with the hope that their issues will gain traction when the election campaign heats up this fall. Health care consistently ranks as a top concern for Canadians in public opinion polls but it hasn’t received much attention so far in this campaign, […]
With long campaign’s extra cost, party expenses still not properly audited: Mayrand
Federal parties will be reimbursed tens of millions of dollars from taxpayers for election expenses in this extended campaign, and the head of Elections Canada is concerned they aren’t properly audited before receiving the refunds. Federal parties received more than $33-million in 2011 in reimbursements for election expenses: $10.2-million for the NDP, $9.7-million each for […]
Trudeau faces attacks, NDP and Tory follow-ups miss mark: Clive Veroni’s ad breakdown
The federal parties have been playing it safe with the advertisements they’ve been broadcasting into Canadian living rooms and streaming onto laptops and phones the first four weeks of this election campaign, says Clive Veroni, one of the country’s leading advertising experts. In an interview with The Hill Times last week, the author of Spin: […]
If ‘change’ voters want is generational, does Trudeau win?
There is a treacherous sub-current running through this competitive election campaign and it is generational. It’s not just old versus new, but older versus younger. It will be interesting to see how, or if, it affects the outcome on Oct. 19. Justin Trudeau could be a major beneficiary if the young parents he has been […]
Is Trudeau’s baby face a political detriment?
After checking out an online political ad featuring Justin Trudeau, an American friend of mine, who’s a political consultant, asked me an interesting question concerning the Liberal leader. “Why,” my friend wondered, “would Canadians ever elect that 14-year-old?” OK, the question was obviously posed in jest (or at least I think it was) but the […]
Politics This Morning Election 2015: Adoptive families, one million child care spaces, compassionate care all on policy agenda
The campaign circuit was filled with policy announcements yesterday as party leaders added new planks to their platforms in order to persuade voters to vote for them. First up: Conservative Leader Stephen Harper was in King Township, Ont., to announce support for increasing the Adoption Expense Tax Credit from $15,000 to $20,000 and making it […]
53 per cent of Canadians agree marijuana should be legal: poll
The majority of Canadians want the federal government to either legalize or decriminalize marijuana, according to a new Forum Research poll. The poll, released today, showed that 53 per cent of Canadians agree that marijuana should be legal. When asked how the government should deal with it, 35 per cent said it should be legalized […]
