Conservatives spent campaign ‘fending off attacks on all sides’ as Liberals, third parties dominated Meta election ads, says expert
The five main parties spent more than $5.5-million on Facebook and Instagram ads in the first 30 days of the election campaign, with the Liberals leading the Conservatives by nearly $1-million heading into election day.
Election ads: from Conservatives’ ‘dark,’ ‘dramatic’ approach to Liberal and NDP’s ‘classic’ and ‘tried and true’
Election Day is April 28. To sway voters, the Liberals, Conservatives and NDP have released ads ranging from ‘classic’ to ‘cringe-worthy,’ according to digital communication experts.
Election ad men: Carney, Trudeau, and Trump play starring roles in the party’s biggest hits, say digital advertising experts
The Hill Times asked three partisan digital communications experts to look at the ‘best’ campaign ads so far from the Liberals, Conservatives, and NDP.
Tories’ creative daily ad content bests Grits’ sophisticated distribution strategy, says digital marketing critic
While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals’ ads remain ‘plain, straightforward, and boring,’ says Tory pundit Jordan Paquet—but that could be just the way they want it.
Major third parties wind down ads in writ period, but organic ‘authenticity’ better than polished spots, say strategists
Political groups like Protecting Canada and Canada Proud previously spent tens of thousands of dollars on Facebook and Instagram, but have since logged off since the election campaign began.
Tracking federal parties’ Meta spending in the campaign
In the first three days after the election call, the Liberals spent $301,000 on Meta ads for the party and their leader, outpacing the Conservatives’ combined $150,000.
Grits go-getters in digital election ads, overtaking Tory pre-writ lead on Meta spending
Liberals take decisive day-one lead, spending $118,000 on Facebook and Instagram as Conservatives coast on a half-million-dollar pre-election-week spend on the platform.
‘If you’ve got the money, spend it’: three major parties boost digital ad buys to define Prime Minister Carney’s brand
The new PM’s $290,000 ‘investment’ in Meta advertising during the leadership race will pay dividends during a general election, says digital strategist Harneet Singh.
Conservative attack ad lacks authenticity
Most political consumers will reject the Conservative ad attacking Mark Carney as helping Donald Trump by driving jobs south because it won’t seem rooted in reality.
Meta ad spending indicates Conservatives ready for election whenever, and whoever the Liberals choose, say strategists
While the NDP can’t compete with the cash other parties have spent on Meta ads, an unorthodox swing is ‘exactly what the underdog needs right now,’ says former digital director Michael Roy.
