Use it or lose it
The Liberals successfully harnessed a dark horse generation last fall, but if they don’t continue to engage youth — a fickle cohort — in an active way, they might lose the momentum.
Prime Minister Justin Trudeau speaks to a group of youth. Young Canadians are the country’s “next electoral powerhouse,” according to an Abacus Data study for the Canadian Alliance of Student Associations that was released in April. By 2019, when Canadians will next head to the polls, every member of the millennial generation, born between 1980 and 2000, will be eligible to vote. P&I Photograph by Andrew Meade