Privacy commissioner leaves no doubt in Bell targeted ads case: opt-out is out

With Bill S-4, the Digital Privacy Act, currently before the House of Commons, the Bell targeted advertising case demonstrates why reforms are urgently needed to provide the privacy commissioner of Canada with long overdue power to enforce the law.

Privacy Commissioner Daniel Therrien does not have order-making power, relying instead on moral suasion or media pressure to convince companies to comply with the law. Photo courtesy Privacy Commissioner of Canada website

By Michael Geist

PUBLISHED :Friday, April 10, 2015 6:03 PM

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