Why big data is good for the little guy

The truth of how big data analytics is used in modern campaigning. It’s time to pull back the curtain.

Micro-targeting in political campaigns: In a nutshell, big data analytics gives a clear, amplified voice to each and every ordinary citizen, which can be good for democratic engagement if campaigns choose to listen closely and act accordingly.Photograph by Jake Wright, The Hill Times

By Warren Flood

PUBLISHED : Friday, Jan. 18, 2013 6:28 PM

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