When it comes to fiscal policies, Justin 'The Budget Will Balance Itself' Trudeau needs all the credibility he can get.
The lesson here for politicians is, itâ€™s okay to be smart, as long as itâ€™s the right kind of smart.
Canadian voters wanted change. So what explains this strong desire for change? The answer, I think, is that as a society weâ€™re growing disillusioned with government. And whatâ€™s causing this disillusionment is we expect government to fix everything.
Itâ€™s simple: if the leftists in Trudeauâ€™s camp become too disillusioned, they could migrate to the NDP or to the Greens, or most likely, they could stay home on election day.
Jagmeet Singhâ€™s 'proposal' photo-op gimmick, generated more positive coverage for him than anything else heâ€™s done since becoming NDP leader. Hence, donâ€™t be surprised if the NDP continues to promote Singh as a celebrity and donâ€™t be surprised if we see more Justin Trudeau town hall meetings.
The Conservatives hope that when voters are fed up with Liberal arrogance, or with Liberal mismanagement or with Liberal scandals, they will turn by default to the Conservatives, an unexciting, yet non-threatening alternative, with a reputation for fiscal competence and for promoting law and order.
Nowadays youâ€™re basically compelled to micro-target your message. That means, for example, you have figure out what demographic youâ€™re trying to reach and then you must figure out which media is the best way to reach that demographic.