It’s plausible that an election is near and that plausibility is all political fundraisers need to inject their pitches with a sense of urgency. And believe me, urgency is a key part of any fundraising message.
Never before in our history have political tea-leaf readers had to contend with so many unstable variables, so many unknowns, so many constantly shifting narratives, and so many unprecedented situations.
The Liberals always spin Trudeau's scandals into something positive: SNC-Lavalin was about saving jobs, the blackface embarrassment was a 'learning opportunity,' the WE Charity scandal was about helping young people.
We all know how the COVID-19 'lockdown' has decimated the entire world’s economy. But what’s less appreciated is how the pandemic will negatively impact on the bottom line for Canada’s federal political parties.
I’m viewing this crisis much differently than I’ve viewed others in the past, when I could be analytical, detached, and dispassionate when judging politicians on the skill with which they communicated. Now I'm worried.
Any political strategist who wants to craft persuasive message should realize that Homo politicus doesn’t really exist. It’s emotional appeals which persuade; aim for their hearts, not for their minds.
Every leadership campaign needs a sense of vitality, a sense of excitement, a sense of destiny; anything that mobilizes followers, wins over converts, turns doubters into donors, undecideds into boosters, and skeptics.