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Stories by Gerry Nicholls

O’Toole’s flawed strategy was destined to fail

Opinion|By Gerry Nicholls
Erin O’Toole was not only battling the Liberals and the NDP in this election, he was also fighting his own party’s past, implicitly demonizing its former leaders as out of touch dinosaurs.
Opinion|By Gerry Nicholls
By furiously attacking Rebel News in the way he did, Prime Minister Justin Trudeau unwittingly did a big favour for his nemesis.
Opinion|By Gerry Nicholls
Maxime Bernier seems poised to exceed expectations. 
Opinion|By Gerry Nicholls
Lying about your opponents can backfire, but that doesn't mean you can't get creative with the truth.
Opinion|By Gerry Nicholls
The leaders of Canada's largest parties are giving activists and ideologues little to be excited about in this campaign.
Opinion|By Gerry Nicholls
Events can make the best-laid plans worthless. Political strategists must be able to adapt on the fly.
Opinion|By Gerry Nicholls
The more Erin O’Toole tries to bury the memory of former Conservative prime minister Stephen Harper, the more Harper’s shadow seems to loom over him.
Opinion|By Gerry Nicholls
Forming a political party isn’t the best way for former Conservative MP Derek Sloan to sell conservatism.
Author
Opinion|By Gerry Nicholls
With all these dark crises looming in the background, Canadians will be looking for hope. All politicians have to do is provide it.
Opinion|By Gerry Nicholls
We want our stories loaded with excitement, we want them to trigger our emotions, we want villains to boo, heroes to cheer, we want plots jam-packed with twists and turns. In real life too.
Opinion|By Gerry Nicholls
If donors get the sense that their lack of donations is disappointing people, it might trigger their donation impulse, since people inherently want to be seen as doing their 'fair share.'
Opinion|By Gerry Nicholls
So, what can the opposition leaders do to alter the strategic situation and thus help their election chances? The answer is, they have to somehow make Justin Trudeau seem less likeable. That won’t be easy, but it’s doable. In the meantime, Trudeau will continue to relentlessly push his clean-shaven charm offensive.
Opinion|By Gerry Nicholls
The NDP can afford to do some polling, and if those polls are carefully crafted and properly interpreted, the party can still manage to piece together a communication strategy that resonates with voters.
Opinion|By Gerry Nicholls
While gagging unions might make things simpler for Doug Ford, it also makes it harder to safeguard democracy
Opinion|By Gerry Nicholls
One of the odd things about politics is how quickly ideological allies can turn into enemies.
Opinion|By Gerry Nicholls
The profession of political consultancy has become totally globalized. And why not? The principles of political persuasion are universal.
Opinion|By Gerry Nicholls
The question of how to please Quebec and the West has bedeviled Conservative leaders past and present.
Opinion|By Gerry Nicholls
If political parties and politicians vilify their opponents too much, they risk escalating the political polarization of our society.
Opinion|By Gerry Nicholls
While political parties can successfully revamp their bases to improve their electability, it’s an exercise that should always be performed cautiously and carefully.
Opinion|By Gerry Nicholls
The lesson here is, in political campaigns you’re going to have lots of enemies, so why not make the most of it?
Opinion|By Gerry Nicholls
And if you think the current debate as to who's to blame over COVID is bitter now, then you better buckle your seat belts because once the 'pandemic election' is underway.
Opinion|By Gerry Nicholls
This is a massive shift in the Conservative Party’s brand.
Opinion|By Gerry Nicholls
Is it possible to turn all this around? Sure, it is. But Conservatives must first start to believe in themselves and in their values.
Opinion|By Gerry Nicholls
This is why election campaigns are the way they are, i.e., often devoid of any 'important' policy debates. For political strategists, that’s not a bug, it’s a feature.
Opinion|By Gerry Nicholls
A good fundraising letter starts off with an emotional bang, basically hooking the donor’s interest, compelling him or her to keep reading the letter to the very end.
Opinion|By Gerry Nicholls
Instead of expending time and effort trying to broaden their tent, the Conservatives should focus on shrinking the Liberal tent. In short, Erin O’Toole must give voters a reason to reject the Liberals.
Opinion|By Gerry Nicholls
And like it or not, populism isn’t going anywhere, anytime soon.
Opinion|By Gerry Nicholls
Why, during a time of high economic anxiety, are political parties raking in so much cash? It doesn’t seem rational, does it? There are two explanations, one is mundane, the other’s a little more extraordinary.
Opinion|By Gerry Nicholls
Even though Justin Trudeau's actions toward China might seem bumbling, he will likely escape all this diplomatic controversy more or less intact.
Opinion|By Gerry Nicholls
It all goes to show that sometimes there can be an uneasy relationship between conservative ideologues and conservative politicians. They may share the same enemies, but not always the same aims.
Opinion|By Gerry Nicholls
Just like last election, they don’t want to scare voters, just like last election they might end up boring them.
Opinion|By Gerry Nicholls
So, Justin Trudeau’s getting vaccines for Canadians wherever he can get them, even if that means appearing less than charitable and even if that means looking less than postnationalist.
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