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Parties wading deeper into ‘Wild West’ of text-message outreach

By Peter Mazereeuw      

The Liberals, Conservatives, and NDP are all using texts to rally supporters, and their counterparts in the United States are leaning even more heavily on texting in their campaigns.

The Liberal Party used peer-to-peer text messaging to build some buzz and draw Liberal supporters to the party's 2018 convention in Halifax, says spokesperson Braeden Caley. The Hill Times photograph by Cynthia Münster

WASHINGTON, D.C.—The Conservative Party’s headline-grabbing move to text thousands of Canadians about the Liberal government’s incoming carbon tax at the end of March was only scratching the surface of how text messaging is being used by political campaigns to reach out to voters, donors, and volunteers, both in Canada and south of the border.

Peter Mazereeuw

Peter Mazereeuw is a deputy editor for The Hill Times covering politics, legislation, and the Senate.
- peter@hilltimes.com


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