Political advocacy via hashtag is only tweeting to the choir
By Gerry NichollsAug. 13, 2018
True political advocacy should try to persuade the general public as to the rightness of a cause, not just whip up moral outrage among one’s base.
Eschewing traditional media in favour of trying to go viral on digital platforms might hamper the opportunity to reach converts, says Gerry Nicholls. Photograph courtesy of Pexels
OAKVILLE, ONT.—For political advocacy groups, such as organizations that rabble rouse on issues like taxes and the environment and various other causes, the ongoing social media revolution has brought with it both boon and potential peril.
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