Traditional political campaigns that don’t have a digital first focus are dead, say experts. “Where traditional campaigns spend weeks putting together high production value TV ads, a well run campaign of today and of the future is focused on short, snackable, mobile content. It’s focused on livestreaming video, it’s focused on digital rapid response, it’s focused on authenticity, it’s focused on being entertaining,” Vincent Harris, CEO of Harris Media and chief digital strategist for U.S. Senator Rand Paul,
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