TORONTO—Canada’s conservatives are at another ideological crossroads. Charismatic leaders may energize the public, but it is ideology that generally attracts and galvanizes party activists. Conservatism is grounded in the past, but Canada’s Conservatives will have to speak to contemporary conditions if their party is to avoid being marginalized. The party will have to recalibrate its image and its message if those who have identified with it are to remain faithful and those who have shunned it are to be won over. This will require more than changing how the party communicates or determining who the new conservative messenger will be. Conservatives will have to re-tune their narrative. Whether it will be a major or minor adjustment is still unknown.
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