Advertising persuasion has changed: are political parties on top of it?
Mar. 13, 2015
A smaller group of us are watching closely for which tactics political parties will draw on from commercial advertisers.
OTTAWA—Second only to the rampant speculation as to whether there was going to be a spring election (which many enjoyed with sport-like enthusiasm), inside the Queensway, many are questioning how political parties will spend their respective war chests leading up to the election. A smaller group of us are watching closely for which tactics political parties will draw on from commercial advertisers. One of 2014’s most influential advertising campaigns has significant lessons for those engaged in advocacy and
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