The great Canadian thinker, Marshall McLuhan, would have enjoyed the recent cover of The Economist that portrayed Steve Jobs as Moses coming down from Mount Sinai to deliver his new iPad to the world. McLuhan's famous insight that 'the medium is the message' resonates more than ever as new digital technologies extend our ideas and behaviour far beyond the reaches of the analog world.
The great Canadian thinker, Marshall McLuhan, would have enjoyed the recent cover of The Economist that portrayed Steve Jobs as Moses coming down from Mount Sinai to deliver his new iPad to the world. McLuhan's famous insight that 'the medium is the message' resonates more than ever as new digital technologies extend our ideas and behaviour far beyond the reaches of the analog world.