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U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau’s determined to take high road

Liberal Leader Justin Trudeau risks permanent damage from a barrage of Conservative attack ads trying to brand him as an inexperienced leader ‘in over his head’ unless the Liberals mount an equally forceful campaign establishing Mr. Trudeau’s qualities and character the way they want the public to see him, political advertising strategists for both Democrat and Republican campaigns in the U.S. told The Hill Times Thursday.

Screen captures courtesy of the Conservative Party and the Liberal Party
Liberal Leader Justin Trudeau is depicted as a dreamy, airhead in the Conservative attack ad, but the Liberals have countered with an ad showing Mr. Trudeau, a former teacher, in a classroom, shutting off the Conservative ad on TV, and trying to take the high road.

 

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back to article U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau’s determined to take high road
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U.S. political advertising experts urge Trudeau to hit back hard against Tory attacks, but Liberals say Trudeau’s determined to take high road

Liberal Leader Justin Trudeau risks permanent damage from a barrage of Conservative attack ads trying to brand him as an inexperienced leader ‘in over his head’ unless the Liberals mount an equally forceful campaign establishing Mr. Trudeau’s qualities and character the way they want the public to see him, political advertising strategists for both Democrat and Republican campaigns in the U.S. told The Hill Times Thursday.

Screen captures courtesy of the Conservative Party and the Liberal Party
Liberal Leader Justin Trudeau is depicted as a dreamy, airhead in the Conservative attack ad, but the Liberals have countered with an ad showing Mr. Trudeau, a former teacher, in a classroom, shutting off the Conservative ad on TV, and trying to take the high road.

 

  

Parliamentary Calendar
Sunday, March 1, 2015
HILL LIFE & PEOPLE SLIDESHOWS
Hill media, staffers send off PMO's Jason MacDonald at the Métropolitain Brasserie's bar Feb. 20, 2015

The Hill Times Photograph by Jake Wright
Bloomberg's Theo Argitis and PMO chief of staff Ray Novak.
The Hill Times Photograph by Jake Wright
The PMO's outgoing Director of Communications Jason MacDonald.
The Hill Times Photograph by Jake Wright
PMO executive assistant Stephen Staley, PMO special assistant Myles Atwood, and Tory Party national campaign manager Jenni Byrne.
The Hill Times Photograph by Jake Wright
PMO deputy chief of staff Howard Anglin and Postmedia's Stephen Maher.
The Hill Times Photograph by Jake Wright
The Ottawa Citizen's Jason Fekete with the man of the hour, Jason MacDonald.
The Hill Times Photograph by Jake Wright
The Toronto Star's Tonda MacCharles.
The Hill Times Photograph by Jake Wright
CBC's Chris Hall and Melissa Lantsman, Finance Minister Joe Oliver's director of communications.
The Hill Times Photograph by Jake Wright
Michael White, Finance Minister Joe Oliver's policy director.

MICHAEL DE ADDER'S TAKE