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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

  

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