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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

  

Parliamentary Calendar
Saturday, February 28, 2015
HILL LIFE & PEOPLE SLIDESHOWS
Hill media, staffers send off PMO's Jason MacDonald at the Métropolitain Brasserie's bar Feb. 20, 2015

The Hill Times Photograph by Jake Wright
Bloomberg's Theo Argitis and PMO chief of staff Ray Novak.
The Hill Times Photograph by Jake Wright
The PMO's outgoing Director of Communications Jason MacDonald.
The Hill Times Photograph by Jake Wright
PMO executive assistant Stephen Staley, PMO special assistant Myles Atwood, and Tory Party national campaign manager Jenni Byrne.
The Hill Times Photograph by Jake Wright
PMO deputy chief of staff Howard Anglin and Postmedia's Stephen Maher.
The Hill Times Photograph by Jake Wright
The Ottawa Citizen's Jason Fekete with the man of the hour, Jason MacDonald.
The Hill Times Photograph by Jake Wright
The Toronto Star's Tonda MacCharles.
The Hill Times Photograph by Jake Wright
CBC's Chris Hall and Melissa Lantsman, Finance Minister Joe Oliver's director of communications.
The Hill Times Photograph by Jake Wright
Michael White, Finance Minister Joe Oliver's policy director.

MICHAEL DE ADDER'S TAKE