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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

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War of 1812 ads during Olympic television coverage cost $1.64-million

Government 'increasing Canadians’ knowledge of the War of 1812 by inviting them to learn about some of the heroes who fought for Canada and helped shape our country,' says Canadian Heritage minister spokesperson.

Canadian Olympic Committee photo by Mike Ridewood
Go Canada!: Canadian flag bearer Christine Sinclair poses with a Canadian flag at the Canadian Olympic Committee closing press conference for the 2012 London Olympic Games, Aug. 12, 2012.

PARLIAMENT HILL—Taxpayers paid $1.64-million for a series of militaristic advertisements Canadian Heritage placed on CTV during its Olympic Games coverage to promote the War of 1812’s 200th anniversary, The Hill Times has learned.

  

Parliamentary Calendar
Friday, September 19, 2014
HILL LIFE & PEOPLE SLIDESHOWS
Lobbyists, MPs get in on the ice bucket challenge for ALS Sept. 3, 2014

Photo courtesy Summa Strategies
The team at Summa Strategies took the ice bucket challenge last week at the Parliament Pub. Summa challenged board members from the Government Relations Institute of Canada (GRIC) to take it next. From left: intern John McHughan, vice-chairman Tim Powers, senior adviser Louis-Alexandre Lanthier, consultant Kate Harrison, vice-president Jim Armour, vice-president Robin MacLachlan, president Tracey Hubley, senior adviser Michele Austin, and consultant Angela Christiano.
The Hill Times photograph by Jake Wright
The Government Relations Institute of Canada board members take the ice bucket challenge.
The Hill Times photograph by Jake Wright
GRIC directors feel the chill.
The Hill Times photograph by Jake Wright
From left: GRIC president Andre Albinati, secretary Joanne Dobson, board members Kevin Desjardins and Alayne Crawford, treasurer Phil Cartwright, and board members Alex Maheu and Jason Kerr.
Photograph provided Hill and Knowlton Strategies
Health Minister Rona Ambrose gets in on the ice bucket challenge.
Photograph courtesy Hill and Knowlton Strategies
NDP Leader Tom Mulcair.
Photograph courtesy Hill and Knowlton Strategies
Liberal Leader Justin Trudeau.

MICHAEL DE ADDER'S TAKE