Canada is lagging far behind other nations when it comes to food innovation. The rules governing the food industry date back to 1953 and urgently need to be brought into the modern age. In Europe, Australia, New Zealand, Japan, and the United States discretionary fortification of foods with vitamins and minerals has resulted in a wide range of healthy food options for consumers . In fact, the benefits of novel and fortified foods are so well established that risk adverse life insurance companies in the Netherlands and elsewhere are considering reducing premiums for adults who demonstrate products such as Unilever's plant sterol based Pro.Active margarine are part of their regular diet. Grocery receipts are adequate proof. Regulatory red tape bars these products from our grocery shelves.

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