To be successful, politicians need to be real. They can’t assume a role in the political play that doesn’t truly fit their personalities or match their skill sets.
For the past 40 years or so, the successful Canadian political parties were usually the ones that ladled out bland ideological porridge. Not any more.
If it ever comes to the point when electoral defeat seems inevitable taking some sort of risky, high-stakes gamble sure beats panicking.
This is a classic case of the heart versus the mind.
So the main thing you need to know about the election is that thanks to the Mike Duffy trial—which received more media coverage than a manned moon landing—Canadians learned a crucially-important fact, namely that Prime Minister Stephen Harper’s chief of staff is named Ray Novak.
They can sometimes be a pain but political ads also help make our democracy work.
If voters consider life experience to be a key attribute in a candidate, then maybe Trudeau’s boyish and cherubic visage puts him at a disadvantage.
If you can’t run away from a weakness, stop running and embrace it.
It’s the final weeks of a campaign when you really want to peak, not any earlier, not any later.
So yeah, the stakes in the next election are high for all the parties. The victor will get the spoils; the losers will need therapy.
Sometimes the true strategic intention of an ad is camouflaged.
Positivity won’t work if your candidate is unlikeable or sinking in the polls, though.
There are two ways of dealing with this state of willful political ignorance: the busybody way or the pragmatic way.
Just by suggesting the Liberals and NDP are a ‘Reckless Coalition’ waiting to happen, the Conservatives will put NDP Leader Thomas Mulcair and Liberal Leader Justin Trudeau on the defensive.
Those early attack ads were designed not so much to change minds about Trudeau right off the bat, but simply to plant seeds of doubt in the subconscious minds of voters about his leadership.
Anybody who desires a future in the rough and tumble world of partisan politics should consider following Harper’s path and first find employment with a political advocacy group.
Each leader has lots of work ahead getting their respective parties ready for electoral combat.
If neither the Liberals nor NDP can efficiently knock out the other, the last guy standing in the ring will likely be Prime Minister Stephen ‘The Budget Balancer’ Harper.
Other polls matter too; they matter a lot. I’m talking about ‘internal’ opinion polls, meaning those polls, which the major political parties commission on a regular basis to plot and fine-tune their communication strategies.
Think about it. A Liberal collapse would actually swell the NDP ranks, supercharging the party and turning it into a political force capable of winning the next federal election.