To uphold and reinvigorate the spirit of elections financing law, Elections Canada must begin to seriously review its current 'old media' defined terms of political advertising and campaigning.
Party strategists and insiders are seeking to define bloggers as members of the media, while at the same time reducing access to politicians and government information.
As Ottawa finally starts to move to an issue-based political debate, future elections will likely see a new crop of net activists moving beyond parody, symbolic and first-person politics.
One could argue that Ottawa is in danger of becoming increasingly image-driven and with the current crop of leaders an emergent image-politics is a frighteningly dull prospect.
For Liberal Leader StÃ©phane Dion, a leader whose first name might more aptly be changed to 'embattled,' the blogosphere serves as an early warning of things to come.
There are lessons to be learned from the use of new media platforms and technologies south of the border in this most interesting primary season.
Mixing high school friends, siblings and great aunts with party press secretaries, Garth Turner, and John Baird, might not be the best mix.
Recent changes in each of the parties' respective partisan blogs' networks suggest that there is no one-size-fits-all strategy for incorporating bloggers into partisan politics or campaigning.
The PMO and other party leaders have played down such campaign preparations in the past, reminding Canadians of the 'new normal' in Ottawa: governing-as-campaigning.
Devon Jacobs, right, with Monte Solberg and Jim Armour at the 2012 Manning Networking Conference.
Devon Jacobs with former colleague Jim Patrick, Liberal Leader Justin Trudeau and Liberal MP Mauril Belanger at the 2013 all-party party.