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Where’s the beef? Industry stakeholders cry foul over Health Canada food guide freeze-out

By Jolson Lim      

In efforts to revamp the healthy eating guidelines, lobbying efforts suggest competing departmental priorities.

Canada's Food Guide, pictured, has been the subject of intense scrutiny and lobbying because of the number of Canadians who consult it and perceptions that it's heavily influenced by industry.
Photograph courtesy of Health Canada

Industry groups shut out of in-person consultations with Health Canada in its current effort to overhaul Canada’s Food Guide have delivered their concerns—and their own set of potentially competing goals—to politicians and other federal departments. Health Canada declared in 2016 that it would not meet one-on-one with industry groups while revamping its food guidelines because of long-held perceptions that the oft-consulted food group "rainbow" is heavily influenced by producers. As a result, industry associations were only able to

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