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PCO’s innovation unit nudging more women to join the military

The Impact and Innovation Unit is using behavioural science to understand Canadians by focusing on the end goal instead of the process.

Rodney Ghali, assistant secretary to the cabinet, left, and Elizabeth Hardy, senior lead of behavioural insights, at the Impact and Innovation Unit, pictured on Dec. 8, say the unit is helping the government deliver more citizen-centric policy. The Hill Times photograph by Andrew Meade

PUBLISHED :Wednesday, Dec. 13, 2017 12:00 AM

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