Scheer uses subtle image tactics to convince voters he’d be great PM

Subliminal messages triggered by nonsensical things do play a part in how people rate their leaders.

Andrew Scheer with his children at the Conservative leadership convention in May. Gerry Nicholls writes that the Conservatives are trying to make voters believe that by being a good father, Scheer would make a good prime minister. The Hill Times photograph by Jake Wright

PUBLISHED :Monday, Aug. 21, 2017 12:00 AM

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