Trump’s lesson for corporate communicators

If corporations want to engage in non-commercial communications they need to make sure it will benefit their bottom line. After all, there really is nothing wrong with making a profit.

If nothing else, the recent U.S. presidential contest should offer an important lesson to president-elect Donald Trump’s corporate brethren, writes Gerry Nicholls. Photograph screen capture of CNN

By GERRY NICHOLLS

PUBLISHED : Monday, Nov. 14, 2016 12:00 AM

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