Advice to PMO staffers: focus pocus

First, do sweat the small stuff.To voters, big policy and even bigger dollars aren’t always as easily understandable as extravagant expenses. Liberals seem particularly susceptible to the charge of arrogance so a ruthless focus on getting the little things right will matter.

Prime Minister Justin Trudeau, pictured last week at an Ottawa mosque. The government needs no help on managing its own image. In an age of authenticity, the prime minister seems like a truer, more authentic version of the Canada we want to be. Of course, the inevitable tide of events will always swamp image in politics. Some 48 years ago, Pierre Trudeau, was elected on a wave of similar sentiment and four years later, he was two seats away from opposi- tion, writes Tim Murphy. The Hill Times Photograph by Jake Wright

PUBLISHED :Monday, Sept. 19, 2016 12:00 AM

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