Power & Influence Summer 2016

Reinvent, Rebrand, Reform

The Senate is moving past bland serif fonts, a reactive communications strategy, and the expense scandal to remind Canadians: 'We still matter.'

Working from recommendations made in a March 2015 review of the Senate’s communications strategy conducted by Blueprint Public Relations, a whole new approach to engaging with members of the public and the media is unfolding. P&I Photograph by Jake Wright

By ALLY FOSTER

PUBLISHED : Monday, July 11, 2016 12:00 AM

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4

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5

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