Forget the steak, focus on the sizzle

To offset any backlash, the Liberals may have to tone down the glitz and focus on getting Trudeau endorsed by Fields and Streams magazine instead of GQ.

Prime Minister Justin Trudeau pictured working out at Gleason's Gym in New York City on April 21. Gerry Nicholls Mr. Trudeau’s image-building communication strategy can be broken down into a simple three-point formula. PMO Photograph by Adam Scotti

By GERRY NICHOLLS

PUBLISHED : Monday, May 2, 2016 12:00 AM

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