CRTC should reconsider Super Bowl advertising rules for Canadians

The CRTC’s misguided solution to quell consumer sentiment is simply offside. Carving the Super Bowl out as an exemption to its simultaneous substitution policy, no matter how well-meaning, is an overreaction, says the Association of Canadian Advertisers.

Jean-Pierre Blais chairs the Canadian Radio-television and Telecommunications Commission. The Hill Times photograph by Jake Wright

By RON LUND

PUBLISHED : Thursday, Feb. 4, 2016 5:24 PM

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