For strategists, polls do matter

Other polls matter too; they matter a lot. I’m talking about ‘internal’ opinion polls, meaning those polls, which the major political parties commission on a regular basis to plot and fine-tune their communication strategies.

It’s the other beauty contest: Stephen Harper, Tom Mulcair, Justin Trudeau, and Elizabeth May. The Hill Times photographs by Jake Wright

By Gerry Nicholls

PUBLISHED : Friday, May 29, 2015 6:01 PM

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