For strategists, polls do matter

Other polls matter too; they matter a lot. I’m talking about ‘internal’ opinion polls, meaning those polls, which the major political parties commission on a regular basis to plot and fine-tune their communication strategies.

It’s the other beauty contest: Stephen Harper, Tom Mulcair, Justin Trudeau, and Elizabeth May.The Hill Times photographs by Jake Wright

By Gerry Nicholls

PUBLISHED :Friday, May 29, 2015 6:01 PM

If you are already a subscriber

Subscribe to The Hill Times

Subscribe to the digital and/or print editions and get instant access to The Hill Times online.

Quick Purchase

Purchase Story Issue in electronic format (PDF) for $5.00.