World No Tobacco Day is celebrated every year on May 31. But when the photo-ops finished last week, Imperial Tobacco Canada, the nation's largest legal tobacco company, had a difficult question to ask our nation's policy makers: do you have a clear and comprehensive tobacco control strategy that recognizes the dual realities of Canada's legal and illegal tobacco markets, and also considers the potential unintended consequences of failed "good" policies given the emergence of a thriving black market?
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